Clients utilize my work as a creative springboard in the marketing and creative planning processes, as creative direction for development projects, or as a qualitative enhancement of their existing research. Fresh, tangible ideas and direction, presented in a visually inspiring and functional format, are the cornerstone of my deliverables, grounded in over sixteen years of experience in promotional and licensed product initiatives including catalog, direct mail, in-store and POP, consumer loyalty, and brand building.
Tracking the new and the innovative cultural influences.
Big-picture focus with directional and dynamic analysis on consumer culture.
Investigating emerging social attitudes and preferences across a broad range of industries and consumer product categories including media, fashion, entertainment, architecture, interiors, lifestyle, travel, sports, food, and technology.
Deliverables: Consumer Lifestyle and Preferences, Emerging Trends, Marketing Ideas and Concepts, Consumer Engagement.
Shopping the world: research of places, spaces and things that inspire.
Strategic market research for those who want to stay on top of what's hot.
Targeted marketplace research and shopping — including retail, venues, tradeshows, manufacturers — yields applicable, cool finds and links to the best new products.
Deliverables: Retail and Venue Direction, Sample Acquisition, Concepts and New Products, Trade/Tradeshow Recaps, On-premise research and reports.
Product-specific direction to plan, design and think ahead.
Inspirational, and stimulating material to provoke and excite the creative process.
Creative direction, merchandising & product planning to fuel the development process and to enable informed choices in color, materials, & styling.
Deliverables: Concept development, Incentive and Loyalty Rewards, Packaging, POP, Product Planning/Merchandising, Design & Creative Direction.