The new green products are design driven, with as much visual appeal as their more traditional counterparts.

What about Online/Web Green?
Good green web design is a balancing act. As more designer labels promote the green benefits of their products, web designers will need to skillfully marry diverse marketing objectives for the new green market.
How can web design best meet the marketing needs of the new, design oriented green market? A few ideas…

Use Texture.

Web design can often feel sterile and harsh. Texture adds warmth and personality to the web design. It suggests a tactile quality and depth seen in recycled papers. The key is not going overboard with the use of this design element. The subtlety conveys just the right amount of texture without robbing the web pages of style.

Use Nature.

Nature has always been a source of inspiration for the design of the human environment, but in recent years this relationship has grown even more intense.”Nature as model” has influenced the most diverse possible concepts and developmental processes and is revealed in a large spectrum of forms and functions. Nature Design brings together projects and objects from design, architecture, landscape architecture, photography, and art that have been inspired by nature to develop complex and innovative works.
Typical web design color palettes are often over saturated and cold. Chose colors that mimic what is seen in nature. And monochromatic colors that fade into the background, providing an elegant and quiet backdrop for the product. Warm colors that engage the eye and heart.
Some fresh examples: