Collective Influences-Color 2009/10

Connections, Culture, Urban, Energy…

…and blue is the new green.
Advertising firm JWT predicts that one of the top trends of 2008/09 will see blue replacing green as the symbolic color of environmentalism, social conscience, and all-round niceness.

Blue is the color of the sea and the sky, making it easier for people to identify it with the current hot-button issue of climate change.

Growing influence of Asian countries, traditions, and culture. A Mosaic. Gentle mingling of cultures. Strict global identities are loosening their hold.

Open to making new choices. Strong saturated hues.

Rapid spread of communication technologies and personal networking. A Duality. Greater sense of who we are, a state of being our own double (dentist by day, internet warrior avenger by night.)

These colors express both harmony and contrast, the dream or the surreal.

Filled with urban energy. Bright, chromatic, vibrant color. A Kaleidoscope. Community from individualism. Chaos and Order.

Personal power finds expression through graffiti in urban landscapes.

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