Fri 27 Feb 2009
Innovation full speed ahead-the new reality for product development.
The new consumer is shifting their focus faster. Faster paced preference change is the new reality and time to market and corporate agility are the new corporate capabilities.
Innovation isn’t just about new product design, it’s about reaching and interacting with the consumer in new and different ways. The new consumer is no longer nuclear. Hyper-nicheing is the new brand reality. The new product is up-side down as innovation changes –connected partnerships are the key ways to speed things up. Interactivity is the new brand foundation. Social-networks are the new brand influencers.
March 2nd, 2009 at 7:57 pm
Don’t you think that the significant downturn in consumer spending is a direct contradiction to “faster focus” consumerism? It would seem to me that the days of “fads” may be altering to something that requires more substance, attention, and consideration for people to part ways with their dollars these days.
Jay