Keep up with Color!
Essential color moods identifying cultural and lifestyle trends with global relevance. Strategic inspiration, interpretation and adaptation for color in product, packaging, and finishes.
This report includes eight directional color Springboard Themes for 2010.
They are the result of much observation and research of our surrounding natural world as well as the influences that will impact our world in the future. The research includes deep dives into technology, lifestyle and entertainment, and most importantly, the needs, moods, and aspirations of consumers. A guide, a tool, an inspiration and some answers for marketers, retailers, manufacturers seeking insight.
To order report: tamora@maverickdean.com
It is customizable for your product and consumer sector.

Sample/Excerpt 2010 Springboard Theme: Open-Eye

The continuing concern for natural resource management – the need to preserve and reserve – remains of utmost importance in the minds of many. The Earth inspires products and lifestyles with new levels of  sensory appeal. Green concepts permeate our lives – organics, sustainability, hybrids, and new forms of energy.  Our open eye resourcefulness calls not only for the thoughtful use of materials, but the need for originality in reconstructing and redefining products that are both stylish and sustainable.

The colors found in the Open Eye palette, such as Sequoia, Golden Ochre and Aqua Sky, speak of earth and sky, while vibrant Tigerlily and Deep Raspberry Orchid add a unique, distinctive and deep organic presence to the mix.

Materials, textures, finishes are Sensual, Iridescent, Refreshing  and Biodiverse.

Embracing Gaia – It’s about relaxing and strongly connecting with nature.

Touch – Inclusions that feel natural, linked to recycling, reusing, reinventing. 

-There’s this whole movement about bringing back nature into the concrete jungles we’ve built in the past 100 years but this is probably the most direct yet indirect way of doing it.

-Aquapax, one of the purest natural mineral waters on the planet. Packaged inside a beautiful carton that’s mostly made of wood, a natural and renewable resource.

-The Ply Laptop Case formed from two panels of plywood which slide along one another to encase the laptop computer, lined with cork to provide additional heat resistance and protection.

-HP-Touchsmart-TX2-Laptop, the computer is personal again.

-Even Birds Are Going Green-Solar Birdhouse has a solar panel that charges a small battery. At sunset a sensor turns on the illuminated perch, creating a whimsical glow in your garden and hopefully makes it easier for your birdies to get home.

-Thievery Corporation: Radio Retaliation-given the state of the industry, designing for the music business poses a challenge for designers to think outside the box. The innovative and eco-friendly packaging has no gatefold, no digipak, or even a foamy nub to attach the disc to. Instead, a thickly folded poster of liner notes and nestled  inside those folds you’ll find the compact disc.

-Newton Running-environmentally friendly packaging for Newton Running by TDA Advertising and Design.

-Urban Quad Bike-new way of urban transport to reduce pollution and congestion. Electrical vehicle is based on a standard quad bike chassis.