Author Archive
Tuesday, July 7th, 2009
Be an Idea Magnet
Great post from Copyblogger: Never save a good idea. When I know I have many creative deadlines to meet, it is tempting to “save” a few good ideas for later. New ideas will always come so always give your best ideas. Ideas really are everywhere. You’ll probably find that some of your best ideas come [...]
No Comments » - Posted in Insight,Technology by tamora
Saturday, July 4th, 2009
Could Twitter Replace Nielsen?
Twitter today is as wide open and uncontrolled as TV panels are closed and controlled. No longer just a platform for friends to stay connected in real time, Twitter has evolved into an important component of brand marketing. Dave Morgan posts an interesting question: Is Twitter the new black when it comes to consumer marketing [...]
No Comments » - Posted in Insight,Technology by tamora
Wednesday, July 1st, 2009
MapMania
All about map mashups and local content.Geography is about everything that is (literally) close to consumers, and it’s a universally familiar method of organizing, finding and tracking relevant information on objects, events and people. We’re getting close to the “Local Wide Web“. Maps are an intrinsic part of local search.Made-in-SF Laptop Messenger wrapped in a [...]
No Comments » - Posted in Insight,Packaging by tamora
Saturday, June 27th, 2009
Packaging as a Brand Touchpoint
Those of us who are Apple people know that when we purchase an Apple product the brand starts in the packaging.John Silva with DuPuis says:“There is an art to delighting consumers that goes beyond calculation and measurement. It’s often an intangible nuance through visual language and smart risk-taking that separates the wall-flowers from the heroes.” [...]
No Comments » - Posted in Packaging by tamora
Friday, June 26th, 2009
More will be the New Less.
Strong visibility and passion are the dictating themes in logo trends.2009 trends usher in something new, something experimental, something outrageous.‘09 is proving to be a very interesting year, design-wise with effective and strong concept based logos. We’re witnessing a fading out of minimalism, and this is paving the way for spectacular remixes to take over.We’re [...]
No Comments » - Posted in Branding,Insight by tamora
Tuesday, May 19th, 2009
What's Your Green Idea?
Traditionally, green was synonymous with dowdy/crunchy. Over the last decade, however, environmentalism has slowly shifted from fringe to fact-of-life, the definition of “green” has morphed into a hip, educated social identity, and a strong public relations tool. The new green products are design driven, with as much visual appeal as their more traditional counterparts. What [...]
No Comments » - Posted in Insight by tamora
Monday, May 11th, 2009
Inspire Consults
Trend observations and analysis by industry, demographic and theme. The changes you want to know about!Are you looking for inspiration for your business? A dynamic source of creative stimulation?We have a unique combination of market expertise and trend literacy, designed to provide you with an informed view of the implications of change for your customer [...]
No Comments » - Posted in Insight by tamora
Sunday, May 3rd, 2009
Multiple Exposures
Having a plan of attack to address multiple consumer touch points.In researching and planning a PR strategy, designing or promoting a new product, consider input and exposure from multiple viewpoints. If you really want to get an idea of how your product will be perceived or used by a wide group of consumers in diverse [...]
1 Comment » - Posted in Insight by tamora
Thursday, April 30th, 2009
Fast Finds
So much new technology on the horizon! I’ll be capturing my “fast finds” in this blog…Here’s a new one out in market today…Inhaled Chocolate. A new inhaler concept named Le Whif is a revolutionary gastronomic gadget developed by scientists, allowing chocoholics to enjoy all the treats they can handle for zero calories. A chocoholic’s dream!The [...]
No Comments » - Posted in New Products by tamora
Wednesday, April 29th, 2009
Color Springboard 2010
Keep up with Color!Essential color moods identifying cultural and lifestyle trends with global relevance. Strategic inspiration, interpretation and adaptation for color in product, packaging, and finishes. This report includes eight directional color Springboard Themes for 2010. They are the result of much observation and research of our surrounding natural world as well as the influences [...]
No Comments » - Posted in Color by tamora