Author Archive
Saturday, March 13th, 2010
Evoke Engagement for New Products
Visual communication brings another dimension for engagement. Today it seems we could all use a brain chip implant to process the on-going, never-ending multiple data stream. Instead of pitching products or services, try delivering information that makes your buyer more intelligent. Content is what drives the Internet, and consumers are looking for information that solves a [...]
No Comments » - Posted in Insight,Uncategorized by tamora
Thursday, February 25th, 2010
Follow to Seek
Exploring the New Consumer Moments Tapping into their Power-Reach Shifting Mindset and Strategy for Social Promotion and PR The networked consumer knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. There is a new class of consumer, a population that is in constant contact [...]
No Comments » - Posted in Insight,Uncategorized by tamora
Sunday, January 17th, 2010
Scent Technology Leads The Way
Augmenting the interplay between scent and human emotion. Within an hour of waking, many Americans interact at least five times with company brands. Coffee, tea, shampoo, soap, toothpaste, skin cream, hair gel…sunblock… More often than not, they have chosen the brand based partly on the product’s scent. Significant studies have been done on sensory stimulation [...]
No Comments » - Posted in Insight,Technology by tamora
Sunday, November 29th, 2009
Listening to Nature.
Innovation Inspired By Nature. A Powerful Stage. Though technology and nature could be perceived as two opposing forces, you might be surprised to find out how much scientists learn from the animal kingdom. It’s nothing new for designers and inventors to look to nature for creative solutions and ideas. What’s changed is that this science [...]
No Comments » - Posted in Insight,New Products by tamora
Wednesday, September 2nd, 2009
Escapism in the Arts
Creating compelling magnificence and intrigue. Looking into the enchanting, elegant and grand world of escapism as it is encapsulated in art, design, fashion, creating a dream like hope for the future. There has always been a place and a need for distraction in our lives, but today, in the face of anti-consumerism, the idea of [...]
No Comments » - Posted in Branding,Insight by tamora
Wednesday, August 19th, 2009
Product Expression
The space between the Symbolic and the Concrete. Browsing through a cooking magazine, overhearing a conversation about the latest design trend, spotting an ad for a new Hybrid; it is all too clear that those qualities we refer to as symbolic (those not literally part of product appearance), take on increased importance in today’s market. [...]
No Comments » - Posted in Branding,Insight by tamora
Saturday, August 15th, 2009
Reluxe
Drivers and Vision for a New Era of Luxury. From Excess to Stealth. In the contemporary marketplace, what is the new Glamor? Is there a new luxury ideal? The debate surrounding luxury is far from new. The traditional definition of luxury as ‘anything unneeded’ is neither helpful nor relevant in today’s markets. New luxury is [...]
No Comments » - Posted in Insight by tamora
Thursday, August 6th, 2009
Embracing the Community Conversation
The conversations that drive and define Social Media require an authentic and participatory approach. Social Media is about sociology not technology.The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in [...]
4 Comments » - Posted in Insight,Technology by tamora
Wednesday, July 22nd, 2009
Spotlight Cuba
Inspiring Fashion and Style. Fascinating culture, beautiful people, exotic scenery, inspirational music everywhere.This summer Cuba is pushed in to the spotlight as one of the first countries to radically combat the global economic situation. The Caribbean island will introduce an austerity program to try and offset the financial crisis and reduce energy use. With the [...]
2 Comments » - Posted in Insight by tamora
Friday, July 10th, 2009
Naturally-Sourced
Natural But Enhanced Flavors. Innovative Color.Color is one of the most important attributes of foods and beverages. As it is often said, we eat with our eyes first. Understanding sensory differences is critical for understanding the product, and ultimately, consumer preference. Consumer demand for more ‘natural’ foods and beverages has sent ingredient developers back to [...]
No Comments » - Posted in Insight,Technology by tamora