Curved store merchandising displays convey fluidity, continuity, and grace. Casual, relaxed, comfort built in. Visual merchandisers and architects are collaborating more than ever and influencing retail store design in the making of a good display. A good display has to be desirable and inviting, that’s the ultimate. If you get a customer to stand in a store, feel comfortable, and want the product or idea you’ve displayed, that’s a successful display. Curved display fixtures allow for a smoother flow of energy throughout the store, making the space more restful and easier to walk around in, is more kid-friendly, and facilitates consumer interaction. Like most design trends, curved and ergonomic has been popular before, conveying fluidity, continuity, and grace. We are seeing a resurgence in retail as a solution to the stressful work place. Consumers work in a linear, digital, computerized world all day, entering into a flowing store environment and shopping to rounded lines can offer stress relief. Think how customers and staff are going to interact with store equipment; design should always be ergonomically sound.