Archive for August, 2009
Wednesday, August 19th, 2009
Product Expression
The space between the Symbolic and the Concrete. Browsing through a cooking magazine, overhearing a conversation about the latest design trend, spotting an ad for a new Hybrid; it is all too clear that those qualities we refer to as symbolic (those not literally part of product appearance), take on increased importance in today’s market. [...]
No Comments » - Posted in Branding,Insight by tamora
Saturday, August 15th, 2009
Reluxe
Drivers and Vision for a New Era of Luxury. From Excess to Stealth. In the contemporary marketplace, what is the new Glamor? Is there a new luxury ideal? The debate surrounding luxury is far from new. The traditional definition of luxury as ‘anything unneeded’ is neither helpful nor relevant in today’s markets. New luxury is [...]
No Comments » - Posted in Insight by tamora
Thursday, August 6th, 2009
Embracing the Community Conversation
The conversations that drive and define Social Media require an authentic and participatory approach. Social Media is about sociology not technology.The future of communications introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will grow. The tools will change, but in [...]
2 Comments » - Posted in Insight,Technology by tamora