Archive for June, 2009
Saturday, June 27th, 2009
Packaging as a Brand Touchpoint
Those of us who are Apple people know that when we purchase an Apple product the brand starts in the packaging.John Silva with DuPuis says:“There is an art to delighting consumers that goes beyond calculation and measurement. It’s often an intangible nuance through visual language and smart risk-taking that separates the wall-flowers from the heroes.” [...]
No Comments » - Posted in Packaging by tamora
Friday, June 26th, 2009
More will be the New Less.
Strong visibility and passion are the dictating themes in logo trends.2009 trends usher in something new, something experimental, something outrageous.‘09 is proving to be a very interesting year, design-wise with effective and strong concept based logos. We’re witnessing a fading out of minimalism, and this is paving the way for spectacular remixes to take over.We’re [...]
No Comments » - Posted in Branding,Insight by tamora