Archive for May, 2009
Tuesday, May 19th, 2009
What's Your Green Idea?
Traditionally, green was synonymous with dowdy/crunchy. Over the last decade, however, environmentalism has slowly shifted from fringe to fact-of-life, the definition of “green” has morphed into a hip, educated social identity, and a strong public relations tool. The new green products are design driven, with as much visual appeal as their more traditional counterparts. What [...]
No Comments » - Posted in Insight by tamora
Monday, May 11th, 2009
Inspire Consults
Trend observations and analysis by industry, demographic and theme. The changes you want to know about!Are you looking for inspiration for your business? A dynamic source of creative stimulation?We have a unique combination of market expertise and trend literacy, designed to provide you with an informed view of the implications of change for your customer [...]
No Comments » - Posted in Insight by tamora
Sunday, May 3rd, 2009
Multiple Exposures
Having a plan of attack to address multiple consumer touch points.In researching and planning a PR strategy, designing or promoting a new product, consider input and exposure from multiple viewpoints. If you really want to get an idea of how your product will be perceived or used by a wide group of consumers in diverse [...]
1 Comment » - Posted in Insight by tamora