Archive for April, 2009
Thursday, April 30th, 2009
Fast Finds
So much new technology on the horizon! I’ll be capturing my “fast finds” in this blog…Here’s a new one out in market today…Inhaled Chocolate. A new inhaler concept named Le Whif is a revolutionary gastronomic gadget developed by scientists, allowing chocoholics to enjoy all the treats they can handle for zero calories. A chocoholic’s dream!The [...]
No Comments » - Posted in New Products by tamora
Wednesday, April 29th, 2009
Color Springboard 2010
Keep up with Color!Essential color moods identifying cultural and lifestyle trends with global relevance. Strategic inspiration, interpretation and adaptation for color in product, packaging, and finishes. This report includes eight directional color Springboard Themes for 2010. They are the result of much observation and research of our surrounding natural world as well as the influences [...]
No Comments » - Posted in Color by tamora
Monday, April 27th, 2009
In-Context Package Design
Understanding people’s desire so you can intersect it.Understanding people’s influence so you can leverage it. Consumers are far more sophisticated now and they are looking for something they can relate to. Recently, a few marketers have begun to realize that they will lose the consumer’s attention if they continue attempts to “shout” over competing brands. [...]
No Comments » - Posted in Insight by tamora
Wednesday, April 22nd, 2009
South X South West
Stampede Garb Looking Urban And Sexy. Designers are pumping out this new redefined, cowboy rock’n’roll-meets flamboyant bohemian mix.Hermes champions ‘cowboy-hippie-boho chic’. Wearing a black Stetson, she walks straight out from the desert, scantily clad in black wide-cleavage dress, tightened at the waist by sturdy superimposed belts and adorned with studded leather bracelets.As we all know, [...]
No Comments » - Posted in Insight by tamora
Wednesday, April 15th, 2009
Transcend
Differentiate from competition on an intuitive level. New packages are perhaps most successful when they use unique shapes or structures to differentiate on an intuitive and visual level. Even from several feet away, they simply look more compelling than the competition, which helps them break through shelf clutter and connect with shoppers on an emotional [...]
No Comments » - Posted in Insight by tamora
Sunday, April 5th, 2009
Consumer Pull, Technology Push
Product triggers fall into two main categories: market pull and market push. Pull refers to the demand by the market for a product or product features not currently offered by your company. Sometimes competing products may be edging ahead of your current products, creating enhanced demand for catch-up, or sometimes there may be market needs [...]
No Comments » - Posted in Insight by tamora